It’s been a year since Steve Job’s death and yet, many people can’t ever forget what this man did to the world. He made the world a very convenient place to live in and he made everyone’s pocket a little lighter and it’s all because he listened to people first and then, made the products that can address the needs of everyone. What Steve Jobs did was to pre-sell his products and he did it with excitement and with precision. In the world of b2b lead generation marketing services, any company that has its own in-house lead generation campaign or has outsourced lead generation marketing services to b2b lead generation companies should follow what this man had done and what he had done had not only made everyone’s life very convenient but it also has done a lot of financial benefits to his company. He played lead generation with enthusiasm and vigor. He listened to people intently and come up with the products that they need and it doesn’t matter to people if those products are expensive or cheap, just as long as they can find out that it can make their life easier, they will buy.
Both companies, the one that is promoting products and/or services and the company that is doing lead generation marketing services for them should learn a lot of things from Steve Jobs. He has taught everyone that in order to be successful in life and in business, they don’t need to focus on just adding features or creating products. They need to generate marketing leads, sales leads and business leads in order to find out what people need, concentrate on that need and come up with a solution.
He was not saying that all companies should pre-sell their products and/or services. It’s just that if they already have the products, they must try to generate these qualified leads first so that they can get all the much needed information about a company from its buying behavior to its financial capacity to buy and what their needs are. By generating leads, companies can actually determine what kind of products and/or services to offer to a specific potential customer.
Another idea that Steve Jobs have taught everyone is if they have products to sell, they must make those products simple and easy to use. Some people almost two decades ago switched from PC to Mac because PC doesn’t have the graphic-user interface yet or the GUI. It was the Macintosh that introduced the “point-and-click” idea using windows that can be clicked instead of typing a whole line of command. Today, lead generation marketing services companies may not make their products simple and easy to use but if they can talk with the prospects, they can eve make the most complicated products they have easier and convenient to use just as long as the buyer can fully understand what and how to use the product. Companies can do this if they have their own led generation marketing services campaign to use for generating qualified leads.
If Steve Jobs is still alive today, he might be concentrating also on how to create and utilize the best lead generation marketing services campaign and he will actually make it very simple and easy to use. He is, indeed, a role model for everyone from lead generation marketing companies to the companies that avail the b2b sales lead generation services of those lead generation marketing firms.