Into Network Management? Make Your Lead Generation Efforts Work For You

Into Network Management- Make Your Lead Generation Efforts Work For You

It can be tough to be in the network management business, but it is possible that you have no idea why. That is because the market for this industry is not that large in number, and the number of people offering the same product or services are ever increasing. This could pose a real challenge for your B2B leads efforts. You see,IT lead generation is dependent on your marketing team’s ability to prospect, nurture, and convert sales leads into an actual deal or sale. With competition tough as it is, this might prove to be an uphill battle. You need to be effective in marketing, and to do that, you need to know just what to do – which we would be discussing in this article.

First of all, you have to study the online behavior of your target market. You can consider yourself lucky that your B2B leads prospects are online, since this makes them easier to track by yourB2B lead generation team. You need to understand how your prospects behave online, how they prefer to make their purchase, which are the usual purchasers, as well as identify any buyer or seller trends that you should know of. This would help you in crafting a marketing plan that can cover all your bases.

Second, try updating your business database. You know, a business list is only as good as the database that it came from. If you want to be more effective in your marketing efforts, you need to ensure that everything you do is working well and good, that the information you are collecting is updated, accurate, and informative enough. This is a necessity, no matter what marketing tool you use, be it social media or B2B telemarketing. What matters is that you have all the data you need right at your fingertips.

Third, always be focused and relevant to your marketing statistics. The reason why some B2B appointment setting specialists are having a hard time is because they lack the means to quantify their efforts. If you want to be sure that what you are doing is right, you have to use the right tools and standards to measure yourself with. Sure, the math is not pretty, a lot of people would say that, but having something concrete and measurable to see is a good way to ensure the success of your campaign, keeping yourself in the right track. Without it, you would certainly be lost.

Lastly, invest in good analytics. This usually occurs after the end of your B2B lead generation campaign, where you have already collected all the data you need, and what you have to do now is to analyze the numbers. It might tell you that you are a success. It might also tell you how much of a failure you are. If you belong to the latter category, no need for despair. After all, this is the point where you figure out where you went wrong, so that the next campaign would not be another fail.

For the success of your network management business, it would be wise to follow these lead generation tips.



Effective Lead Generation? Curb Your Social Media Presence

Effective Lead Generation? Curb Your Social Media Presence

Now, before you start saying that this is a very bad business tactic, allow me to share with you a personal experience. Having worked in marketing for years, the need to get involved in social media marketing to generate more B2B leads for my IT company became a necessity. But here is the problem, despite how active I was in so many social networks; I still find it hard to reach my IT lead generation goals. I just could not connect with my sales leads prospects correctly. I suppose some of you have experienced the same thing, too, wondering why it is so hard to use social media in appointment setting work. Well, in my experience, I found one excellent solution: reduce your social media presence.

You can probably blame social media network themselves in putting us in this predicament. With the variety of avenues in which you can tap in, you might end up stretching yourself too thin. Besides, there is the possibility that the network that you are using is actually a network that only a few of your prospects are involved in. It sure makes it more practical to just concentrate on the ones that matter the most. And here is how you do it:

1. Ask your customers – you could probably have a telemarketing survey about the most used social media networks by your customers and business prospects. Ask them directly, observe how they use. That will give you an idea on which ones will matter the most, and allow you to concentrate on these better. But you have to make sure that the calling list you have contain the actual users of these networks, not some user who tap into these networks for the sake of attention.
2. Test your research – you may have learned a lot regarding the social media preferences of your audience, but you should test the waters first. Join these networks for a period of time, see if they really work well for you. You do not want to be in that network for the sake of being there. You want to generate B2B leads. If you see that one network is not showing you results, then you should go try another one.
3. Focus on the networks that work – basically, you should be spending as much time and budget on these networks. It makes sense to put that much investment in order to meet up with more business prospects.

Of course, you have to keep in mind that social media marketing is not the sole source of business leads for your company. You can also employ other tools, like search engine optimization, email, even telemarketing. What is important here is that you use the ones that will work well with your business and can be integrated seamlessly with the marketing process that you have. This might take you some time to find the right fit, but the effort is worth it. You will be able to get a lot of sales leads this way.

How To Handle Complaints During Your Appointment Setting Campaign

How To Handle Complaints During Your Appointment Setting Campaign

Unhappy customers are a fact of business life. No matter what you do, there will always be people who are not satisfied with your service. If only you can walk away from those people easily. Unfortunately, in today’s B2B appointment setting campaigns, you really have to revisit these people, since they can be potential sales leads. And if your business is in network management systems, that need is much stronger. Good if they want to try your business again. But what would you do if they start complaining? Sounds like a scary scenario, right? Well, if you know where to start, then you would be able to get the results that you need. You just have to follow these tips:

  1. Give them an answer – usually, previous customers complain because their issues were not answered yet. When that happens, you should take a proactive role and seek a solution that is agreeable with them. Let them know that you are taking care of it. They will like to hear that.
  2. Limit the options – most customer complaints could be stemmed from the marketing options that you offered them. Most marketers make the mistake of offering their B2B leads prospects too many options. Making a choice becomes too troublesome and the stress of you trying to fulfill their demand becomes too much.
  3. Look at online avenues – when people complain about your service, they rarely inform you about. Instead, they would spread the word through social media. You need to be aware of these online grievances so that you can answer them quickly.
  4. Listen well – even if all you hear at the start is yelling, be patient and let them vent out their frustration. Usually, after the first few minutes, they tend to calm down. They even become more helpful once you get on their good side.
  5. Collect feedback – and you need to collect lots of it. These can be a veritable mine of customer data. Most might be negative, there is no surprise there, but if you can filter them out, you might get lucky and get an inkling of a successful B2B lead generation plan in the future.
  6. Be calm and nice – reacting negatively at furious customers will only escalate the issue, making it even harder to resolve. As a marketer, you should have a little patience when dealing with them. This is where you are good at.
  7. Prepare a rain check – be it in goods or money, you should have something at the ready in case a complaint resolution requires you to spend. This way, you can be better prepared in the future and gain control of the market’s attention.
  8. Learn – there are so many things that you can learn in your IT sales leads campaign. As a marketer, you should take opportunity that you can get to learn from people and the things around you. This will make you a better marketer, as a whole.

Yes, handling complaints can be tough for your network management systems company. Still, once you know the basics, your appointment setting campaign would be easier.

Downsize Your IT Telemarketing Team And Still Work

Downsize Your IT Telemarketing Team And Still Work

You know, when it comes to continuing your business, downsizing your operations becomes inevitable. And this also includes your own lead generation campaigns. I tell you, this can be a very costly affair for your company, and if there is any way for you to downsize your operations still keep your ability to generate sales leads, then you should take it. You just cannot spend so much for a telemarketing campaign for so long, that is not feasible for your long-term plans. But here lies the question: how can you do that? This is a question that has certainly made a lot of marketers wonder, not only you.

  1. Go paperless – with the development of scanning equipment and digital data storage, you can still be able to record paper documentation, and then store them in just a small space. You do not have to spend on storage facilities and the like. That would free up more funding for your business operations.
  2. More software virtualization – virtualization of servers is one of the latest developments in software and hardware technologies. This allows companies to use their servers in the upmost capacity, without increasing the number of servers to support your processes. Power and cooling costs would drop. And with this kind of technology improving, this can go even lower.
  3. Downsize your work stations – electronic equipment occupies a huge amount of space, there is no mistaking that. To further save you on the effort, you can opt for software tools that reduce your communication needs to only one computer. No need for routers or hard phones, just the right software tool to do the appointment setting job.
  4. Redefine the meeting room – sure, you may need a formal meeting room for meeting with B2B leads prospects or clients, but you can always embrace the multi-function work areas that can be used for meetings, trainings, and other activities that you and your employees may need to use. It is all about being able to adapt to your needs.
  5. Try telecommuting – here is a good question: do you really need to monitor your employees all the time? If not, and if the data they handle is not that sensitive, then why not let them work in their homes. That will save you more on work spaces. Indeed, there are some companies that has done away with the traditional office space, simply because everyone is working in their homes, using their own tools to communicate and collaborate with each other. All they need is a reliable internet connection.

You know, this is all about being open to change, and of being ready to adapt. There are a lot of things that you can do in your office that can be put to the minimum. We already have to work spaces and tools discussed, even the people involved in your B2B lead generation campaigns. In any case, a little creativity and resourcefulness can go a long way in your work. These will help you do your job right.

Boost IT Sales Leads For Your IT Consulting Business

Boost IT Sales Leads For Your IT Consulting Business

Marketing is a pain, let no one say otherwise. We all know how hard it can be to generate sales leads out of a market that may not be ready to accept your business offers. Now, just imagine how hard that would be if you are trying to enter the IT and software market. Your IT lead generation campaign would be a real pain in the neck, especially if you are new to this kind of operation. Well, you know that you have to do this if you want to get new customers coming to your IT consulting firm. But how will you improve your marketing campaign? How will you be able to generate good B2B leads? There are ways to do that, for example:

  1. Think of benefits as an act – too often, we fall to the mistake of merely describing the benefits that our prospects will enjoy if they accept our offer. The trouble here is, that is merely a rundown of features. You have to concretize the benefits that your prospects will receive.
  2. Use prequalified sales leads – you know, there really is no reason for you to chase after business leads that will not turn out productively in the end. I mean, you can just concentrate on those leads that you are sure will convert into a sale or a deal.
  3. Use your time wisely – be it in negotiating for a deal or drumming up interest in your products or services, remember that time is precious. You do not want your time wasted by others, and your prospects definitely do not want their own time wasted with useless chatter.
  4. Listen some more – this could be better observed in a B2B telemarketing campaign, where you have to talk with your prospects and discuss business with them. Now, for you to better understand the issues they have and the kind of solution you can offer, you have to make them talk more than you.
  5. Spend less time on paperwork – this is a common problem for many marketing teams, where one has to file a lot of papers regarding the business prospects they have talked with. Now, if you want to be truly productive, you have to spend less time on this task. Maybe you can have this outsourced to a reliable agency.
  6. Create shorter sales cycles – the shorter time you spend qualifying sales leads, the more time you spend on other leads as well. It will also make recording and negotiations more bearable. Besides, the long decision-making process can cause your prospects to get cold feet and walk away from the deal.
  7. Up-sell – basically, you ask your prospects if they want to increase their order, be it in the size of the shipment or the complexity of the solution they need, at a higher prices. If you do this right, this could be a very profitable marketing strategy.
  8. Think ahead – you need to prepare for any eventuality in the business. Fail to do that, and you will lose your edge in the market.

Keep this in mind and you will see a boost in your B2B lead generation campaign.