Yes, you might think that voicemail is pretty old-fashioned in a B2B lead generation campaign for the IT market. But you have to admit that, in the event that your sales leadsprospects are not around, you really have to leave a voice message. Now, you know that successfully placing the right voice mail would elicit a positive reaction from your prospects. It is in how you should do it that really matters. Voice mails is pretty much an art that is slowly disappearing in today’s current business environment. So, here is the question: how can your voice mail compel B2B leads prospects to respond positively to you?
State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. Most tend to speed up when they say their callback numbers, while there are those who seem to mince words when they say their names. Be clear and succinct in these parts. If ever, these might be what your prospects need to read your.
Leave a voicemail from your preferred callback number – in other words, you should use your office phone. Some marketers, for the sake of convenience in their work, call their prospect using personal phones, but make them call the office. Such complications are unnecessary.
Have a reference point as well as specific intent – the thing about voicemails is that the ones where you and your IT appointment setting prospects have a common denominator are usually returned. Also, if you state your purpose clearly on why you are calling them, they are more willing to call you back.
Be brief and plan well – the most effective voicemails are the ones that can tell you what they precisely need at the shortest possible time. This requires that you think critically about the composition of your message and how your prospects will hear it.
Do not ask questions – the purpose of voicemails is to get your prospects to call you, not to leave questionnaires. If you want to learn more about your prospects, ask them directly when they call you back. Or, you can also call them again and ask those questions. Take your pick.
Professionalism and enthusiasm – voicemails left by telemarketingrepresentatives can be returned if the one leaving it state their purpose in a professional and enthusiastic manner. This can be felt by the other party, even if you do not see each other. Stay upbeat, and courteous, and you can be sure to get a response.
Keep calling – when all else fails, a little persistence can go a long way. Try to call your prospects again when you still do not get a response from them. Who knows, maybe the second or third time calling is the charm. Just remember that you need to act as respectful as you can. You are asking for their business, not the other way around. You have to gain their favor at the start.
There are other things you can do, but the tips above will put you right on track with your B2B lead generation campaign.
Unhappy customers are a fact of business life. No matter what you do, there will always be people who are not satisfied with your service. If only you can walk away from those people easily. Unfortunately, in today’s B2B appointment setting campaigns, you really have to revisit these people, since they can be potential sales leads. And if your business is in network management systems, that need is much stronger. Good if they want to try your business again. But what would you do if they start complaining? Sounds like a scary scenario, right? Well, if you know where to start, then you would be able to get the results that you need. You just have to follow these tips:
Give them an answer – usually, previous customers complain because their issues were not answered yet. When that happens, you should take a proactive role and seek a solution that is agreeable with them. Let them know that you are taking care of it. They will like to hear that.
Limit the options – most customer complaints could be stemmed from the marketing options that you offered them. Most marketers make the mistake of offering their B2B leads prospects too many options. Making a choice becomes too troublesome and the stress of you trying to fulfill their demand becomes too much.
Look at online avenues – when people complain about your service, they rarely inform you about. Instead, they would spread the word through social media. You need to be aware of these online grievances so that you can answer them quickly.
Listen well – even if all you hear at the start is yelling, be patient and let them vent out their frustration. Usually, after the first few minutes, they tend to calm down. They even become more helpful once you get on their good side.
Collect feedback – and you need to collect lots of it. These can be a veritable mine of customer data. Most might be negative, there is no surprise there, but if you can filter them out, you might get lucky and get an inkling of a successful B2B lead generation plan in the future.
Be calm and nice – reacting negatively at furious customers will only escalate the issue, making it even harder to resolve. As a marketer, you should have a little patience when dealing with them. This is where you are good at.
Prepare a rain check – be it in goods or money, you should have something at the ready in case a complaint resolution requires you to spend. This way, you can be better prepared in the future and gain control of the market’s attention.
Learn – there are so many things that you can learn in your IT sales leads campaign. As a marketer, you should take opportunity that you can get to learn from people and the things around you. This will make you a better marketer, as a whole.
Yes, handling complaints can be tough for your network management systems company. Still, once you know the basics, your appointment setting campaign would be easier.
For any marketing campaign, increasing productivity is a major concern. As a business owner or entrepreneur, you need your appointment setting team to be capable of finding and nurturing potential sales leads. Without enough B2B leads, you will not be able to generate enough customers to buy from you. For this reason, you will need to improve the productivity of your marketing efforts. While there are a lot of methods for you to approach this, you only need to put into mind just a few things. For example:
Set a schedule – nothing can be more effective in increasing productivity than by setting a schedule for all your activities that will be done for that day. You see, this ensures that you complete your tasks at the end of the day, which reduces the work you need to do the next day.
Be simple – to be honest with you, simplicity rules the B2B lead generation game. The less effort, the less paperwork, the less peripheral stuff that you had to deal with, the more work you can do at the end of the day.
Learn to prioritize – let us face it, you will always have to deal with some kind of work be it now or later. What makes all the difference is for you to identify which of these will be the ones you will do first. As a marketer, learning how to prioritize activities will help reach your goals fast.
Focus on your work – when you are talking to business prospects, make sure that your attention is focused solely on them. If you have to turn off your phones or anything, then you should do so now. This will enable you to serve them better and answer their inquiries more efficiently this way.
Use a timer – maybe putting a small clock beside your test will not only tell you what the time is, but it will also tell you how long you have been doing your work. Creating a good pacing in your activities will help you achieve more at the same time.
Take a break – here is the deal, no matter what you think you can do in a single day, you are still a human being. There is a limit to what your flesh and blood can do. So, when you are done with your work, you should make it a point to rest and rewind your mind.
Keep a positive mindset – you see, the challenges you might face in, say, telemarketing, can be daunting, but as long as you know where to start, and is confident in what you do, then you will be successful.
That is how you improve your productivity in your lead generation campaigns. Anyway, all these rely on your ability to manage all these details. It may be hard to do at the start, but you will be able to get what you want in the end, and that is more sales leads coming into your company.
In any business operation, efficiency is the number one factor that can change the overall performance of the company. Without an increase in efficiency, your business would be unable to handle the pressure and demands of the market. It also makes our appointment setting campaign less productive, slowing down our ability to generate good sales leads, and further pushing down our profits. This is certainly not good for us. For this reason, we seek ways to improve efficiency. There are many ways to increase your efficiency in generating B2B leads, mind you. But if you have no idea where to start, then allow me to recommend a few pointers for you to follow:
1. Identify the time wasters – it could be as simple as typing data on your computer, a call from the manager, or even your occasional business meetings. As a manager, your job is to identify the areas that choke your lead generation team. You want to increase efficiency, right? Then you should make it an effort to eliminate those factors that make your team spend too much time.
2. Automate your processes – come to think of it, there are some tasks in your marketing campaign that can be automated. This can be a big help in reducing the time you spend on manually putting in data, filing papers, recording calls, and a myriad of other tasks that a little automation can easily handle. What is important is that you choose the appropriate automation system.
3. Get rid of the repetition – this can be particularly useful for campaigns involving telemarketing or any other medium that handles customer inquiries and complaints. Try studying the patterns of questions that prospects raise. Create a database that answers the most common queries, and then set it up on a website for easy reference by those looking for quick answers.
4. Provide the right equipment – it is one thing to generate leads, it is also another thing to generate leads properly. Sometimes, it just boils down to the equipment that you are using. Try investing in good equipments for you marketing team, like computers, telephones, headsets (for hands-free discussions between prospects and marketers on the phone), and you will see much better results for your sales leads campaign.
5. Streamline everything – there is a reason why most government offices are lumbering giants waiting to die: the bureaucracy has too many shelves to file. This is the same thing for weak marketing campaigns. There might just be too many data scattered around different databases that you have a hard time seeing the big picture. Consolidate your information in a single business database and you can get all the business data you need in one click.
Yes, there are many other strategies that you can use to improve your appointment setting campaigns, but at least you have something good to work on at the very start. You can add more business strategies that you can employ as you go along with your sales leads work.
When it comes to productivity, nothing can be compared to what IT companies are gaining. Of all companies in any industry, they are the ones that can earn higher sales profits just by focusing on promoting or offering IT solutions to many other companies. Without the products and/or services they are offering, these companies are nothing and the more they offer IT solutions like IT consulting services, system integration, web hosting, web designing and web development, to name a few, the more they can increase their productivity. However, it is a fact that no matter how advanced they are in terms of using the internet, they still need one very important factor that can bring their business to even higher levels and that’s to go outsourcing to telemarketing companies for appointment setting services.
No matter how advanced their products are that can be of great benefit to any company, they still need the services of b2b outbound telemarketing companies so that they can reach to as many customers as they can by generating qualified leads like IT leads. With the help of these telemarketing lead generation firms, not only they can pre-qualify IT leads but they can also do lead nurturing and management so that they can follow up their prospects through the efforts of these b2b telemarketing lead generation companies and let them do cold calling as many times as they can until they can set face-to-face appointments for the sales agents of the IT company and the decision maker of the buying organization. With the help of this b2b appointment setting firm, they can be able to face IT managers, IT directors, chief information officers, chief technicians and even vice president and even other top executives including the CEO himself.
It is not easy for any person to do appointment setting with a CEO since this kind of person is always busy with all the things the he needs to do and he won’t have time to face somebody unless that somebody can present to him something like an IT product or service that he will feel will be the solution to the current concerns of his company.
Everyone knows that almost all people hate it when somebody is trying to sell to him something and anybody hates it the most when it is being done over the phone and that someone is somebody that they are not familiar with. However, with the help of an appointment setting company, it will only take a few minutes for expert telemarketers to get the undivided attention of the recipient of the cold calling session and present to him not IT products but IT solutions.
These professional appointment setters in a b2b appointment setting lead generation company has all the skills and they are highly trained to go head to head with all the top executives of a company and they know how to treat rejection and turn negative reactions into positive motivations and make chief executive officers nod their heads in approval before they can even get to meet with the sales agents.