Yes, you might think that voicemail is pretty old-fashioned in a B2B lead generation campaign for the IT market. But you have to admit that, in the event that your sales leadsprospects are not around, you really have to leave a voice message. Now, you know that successfully placing the right voice mail would elicit a positive reaction from your prospects. It is in how you should do it that really matters. Voice mails is pretty much an art that is slowly disappearing in today’s current business environment. So, here is the question: how can your voice mail compel B2B leads prospects to respond positively to you?
State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. Most tend to speed up when they say their callback numbers, while there are those who seem to mince words when they say their names. Be clear and succinct in these parts. If ever, these might be what your prospects need to read your.
Leave a voicemail from your preferred callback number – in other words, you should use your office phone. Some marketers, for the sake of convenience in their work, call their prospect using personal phones, but make them call the office. Such complications are unnecessary.
Have a reference point as well as specific intent – the thing about voicemails is that the ones where you and your IT appointment setting prospects have a common denominator are usually returned. Also, if you state your purpose clearly on why you are calling them, they are more willing to call you back.
Be brief and plan well – the most effective voicemails are the ones that can tell you what they precisely need at the shortest possible time. This requires that you think critically about the composition of your message and how your prospects will hear it.
Do not ask questions – the purpose of voicemails is to get your prospects to call you, not to leave questionnaires. If you want to learn more about your prospects, ask them directly when they call you back. Or, you can also call them again and ask those questions. Take your pick.
Professionalism and enthusiasm – voicemails left by telemarketingrepresentatives can be returned if the one leaving it state their purpose in a professional and enthusiastic manner. This can be felt by the other party, even if you do not see each other. Stay upbeat, and courteous, and you can be sure to get a response.
Keep calling – when all else fails, a little persistence can go a long way. Try to call your prospects again when you still do not get a response from them. Who knows, maybe the second or third time calling is the charm. Just remember that you need to act as respectful as you can. You are asking for their business, not the other way around. You have to gain their favor at the start.
There are other things you can do, but the tips above will put you right on track with your B2B lead generation campaign.
With the new year now upon us, it is high time that we begin our IT lead generation campaigns anew. There are a lot of opportunities to take, as well as tasks that we should not ignore. If you want to be successful in your lead generation campaign, then you need to have an effective marketing slogan. This can be especially useful in when the communication medium used is IT telemarketing. The main source of communication is on the phone, and the only way for get your prospect’s attention is by using the right marketing slogan or phrase. While it is easy to use any kind of marketing message for potential IT leads, you need to take note of some phrases that you might as well skip.
Phrases like ‘value added’.
You might wonder why you should avoid this phrase. After all, this is one of the most important clinchers for a successful appointment setting pitch, but because the very idea of value-added seems unable to hold weight, it would be better for you to choose other words. Think about it, when you tell prospects that you have already added value to your offer (at little or no extra cost), would it not imply that this is part of the package already? It is already part of the overall deal.
So if you really want to be successful in generating B2B leads, be upfront with the deal, including the add-ins and options, and let your prospects decide. That would be better.
Do you have any idea what is the most challenging part of your cloud hosting business? It is finding new customers. Yes, while it may be true that cloud computing and its accompanying technologies have become hot items in the market, the fact remains that you still have to reach out for you to gain any working IT leads. And in case you fear that you are not up to the job, there is always the option for you to outsource to an IT telemarketing company. As for those who think that outsourced IT appointment setting is unwise, considering that you are letting others do what could be a very important part of your campaign, you need to know some of the reasons why this is preferred.
Expertise– though you might need a lot of IT leads, there is the possibility that you do not have the necessary skills for the job.
Equipment – do you have the tools and facilities for IT appointment setting work? If not, then instead of wasting your time buying and setting up things on your own, let others do it for you.
Cost – in the long run, outsourcing what you possibly be a seasonal work might actually be a great way to save money in terms of overhead costs and salary.
These are just some of the things you need to understand.IT telemarketing can be a very complex job, and you will need help from those who know how to handle this.
The internet world sure has made our work easier (and not to mention faster). It has enabled us in the IT appointment setting business to maximize our operations. The internet has also provided us with more tools and information necessary to be successful in our IT telemarketing campaign, helping us more effectively gain the IT leads that we need. For those of us in the IT consulting business, the IT consulting leads generated this way are of better value compared to others. Of course, there are some rules that we need to follow. Basic etiquette is still needed, which comes in the form of:
Not getting lost in translation – before you send an e-mail, especially if this is an official one, make sure that your wording is clear and precise to avoid confusion. You do not want to send the wrong message to the next reader of your message so avoid highly technical jargon.
Respond promptly to messages – you should reply quickly to messages sent to you. Preferably, it should be within 24 hours. If not, then you should send a quick note explaining the delay and set a definite expectation to those you are talking to.
Show consideration – this is especially important in IT appointments, where things can get derailed because you text, tweet or send a profile update. If you want to get the maximum results in your business discussions, then you should all pay a very close attention to details. It is that important.
These are simple enough rules of etiquette, but they are the most important when it comes to our work.
If anything, IT lead generation is a very thankless type of work, with such large number of IT prospects needed to find qualified IT leads if telemarketing is used as communication medium. But still, someone has to do it. Generating IT sales leads is an important task your employees must do in the information technology market. Boosting employee morale need not be expensive perks or higher pay. Rather, there are things that you can do that can help your employee focus better in their work. These are very simple, frankly speaking, but they do have a great impact.
Help them find a self-motivator – there will always be a reason why your employees worked for you. By letting them find a story in which they find themselves the hero of your company, you help them realize their value in the company.
Put your work in context – when your employees realize that their work in generating IT leads is part of a long history of your company, getting them working will be no problem. They know the history now. All they need is to join it.
Encourage ‘intra’-preneurs – helping people inside your company to come up with excellent business solutions is a good business investment for you. More likely than not, they might come up with ideas in getting IT leads that are better than yours.
Boosting the morale of your workers is not that hard. You just need to be sensitive, as well as firm, in your desire to keep them moving better for you.