Choose your Character: Gamifying the Selection of a B2B Lead Generation Company

Choose your Character- Gamifying the Selection of a B2B Lead Generation Company

Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business.

B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization.

But just like in numerous games, things get increasingly tough with each level. And while you can always reach save points and use cheat codes in these games, a business is always left alone to handle its progress in the B2B marketing world, hence requiring intervention from an outsourcing group.

B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Still, selecting the appropriate company to help you in your marketing efforts requires using the same mechanics in gaming.

Check for these qualities in selecting the right Player Two to share controllers with.

Thorough knowledge of the game. Knowing how the game works is crucial in developing effective strategies or ways to go around a given problem.

Progress and success is never possible if there is a lack of mastery of even the most basic functions, so always go for an outsourcing company that knows its trade all too well.

Experience. What makes a gamer? Is it the unrelenting propensity to swear? Or is it the ability to consume a large amount of junkfood and soda without throwing up?

The right answer would be experience. Experience is as vital as competency because it gives a company a sense of direction. It helps, by invoking solutions that worked in the past, to create better solutions to emerging problems.

 

Multi-channel expertise. An expert gamer is one that has tried all available consoles. An expert lead generation company on the other hand uses all sorts of audience touch points and channels to full effect. Through B2B multi-channel marketing, a company gains access to a large number of decision-makers that can open up numerous business opportunities.

Analytical skills. Min-maxing pertains to the process of allocating attribute and experience points to game characters. Players need to determine which aspects of their character should be strengthened and weakened to reach an ideal “character build.” It is a process common in role-playing games like Everquest and World of Warcraft that can also be practiced in determining priorities such as call volumes, keywording, link building, email marketing, and client profiling.

Forget what your parents said about video games. They are fun and they can bring the best in us, not only within the game world, but also outside of it.

SaaS Lead Generation: Marketing Strategies for Web-Based Software

SaaS Lead Generation- Marketing Strategies for Web-Based Software

Software as a Service (SaaS) is basically the delivery of applications and software – usually those needed to run a business – over the internet as a service.

The most given advantage of this is that businesses no longer need to purchase and maintain hardware and/or software, because these programs are stored in the SaaS provider’s servers. All you need is an internet connection, and voila.

Aside from less maintenance, SaaS also ensures security and stability. Because all business-related files and programs are taken over by their servers, an enormous amount of risk must be evened out by a corresponding protection, backup and recovery system. This is what they do, so you can very well say that it’s safe.

But is this something that business will take a bite of? If you’re a SaaS provider, how will you position yourself in the minds of your target market?

Find the right people and focus on them

The ‘right people’ means those business that have the financial capacity to acquire such a service, and at the same time, one that needs that service. It wouldn’t hurt to introduce this venture to businesses that don’t really meet the requirements, since SaaS is a relatively new way of running a business. But to really generate those qualified leads entails focus on those who will likely be seriously interested.

Set expectations carefully

The tricky part of selling this kind of service is the fact that people won’t really know (or believe) if it works or not unless they try it. That’s why a lot of SaaS providers offer free trials for businesses to get a ‘feel’ of acquiring web-based programs.

But this is where expectations come in. These ‘free tastes” could make or break the target market’s impression on SaaS as an overall concept, so marketers need to be careful in laying everything on the table for what people are supposed to expect.

Invest on engagement and education

If people are too reluctant or busy to take your service for a test drive, then you only other choice would be to educate them with the most realistic picture you could come up with. When you go out there and promote SaaS, people would want to know more, and questions would be thrown around. Make sure you invest enough time and attention in addressing all those intellectual needs, and when the audience have truly grasped the SaaS concept, your hard work will have paid off.

Time To Update Your Business Twitter Profile – Whether You Like It Or Not

Time to update your Business Twitter Profile – whether you like it or not

It was only a matter of time before Twitter would follow the footsteps of its greatest rival, Facebook, in terms of its visual appeal. In fact, many are wondering why it took so long. Nevertheless, such actions always entail polarizing feedback as part of its game.

When you change the appearance of a website as gigantic as Twitter, you have to expect that it would stir up the online community.

So what’s new?

According to Twitter’s official blog, the main difference is that the new layout allows users to use larger sized profile photos, to customize their headers, and choose to display certain tweets based on responses and other categories.

From blog.twitter.com:

Here are main features:

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.

  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.

  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Now these changes may not be a plus point in everybody’s book, but for business marketers who are relying heavily on social media for their lead generation activities, there’s no excuse for not accepting the direction that Twitter is taking.

Being a rip-off of Facebook’s signature layout isn’t exactly a crime; as a matter of fact, Twitter marketers can take advantage of this the same way Facebook marketers do.

The new layout actually offers new and exciting ways to highlight the strengths of your business page. You can highlight tweets that have generated large responses and build your thought leadership campaigns around it. You can also make the most out of your header image by adding useful elements such as text containing your unique value proposition.

If you’re not into the whole ‘visual’ thing, then you might want to check out the Twitter pages of some of the most trusted B2B thought leaders in your industry. For a start, take a look at these inspirational examples:

@Marketo

@ADP

@MailChimp

@SAP

@Intel

@GeneralElectric

B2B Lead Generation Techniques: How Much Information do you really need?

B2B Lead Generation Techniques - How Much Information do you really need

How do you gather data from your target market? Do you ask them to fill out forms? Do you send out email subscriptions? Do you conduct phone surveys? Do you draw together prospects in social media pages?

Whatever approach you have in lead generation, it’s important to understand the subtle art of collection information from your audience. When is data too little or too much?

There can be several repercussions to forcing people to divulge so many bits of information before they could appreciate your marketing message. Marketers need to determine the definition of “sufficient” data in order for them to stop wasting time on information they don’t really need.

But how?

Consider these several factors:

  • The basic data requirements for a good lead are: name, job title, company, and contact info (which could be in the form of phone numbers, email addresses, and/or social media profiles). Anything other than that already necessitates a sound reason to be added to the mix.
  • Other lead generation marketers usually extend their forms to include ‘qualifying’ data such as company size, industry type, and annual income. If you look at it, the first two are “Google-able” pieces of information, and annual income is something that prospects don’t really like to divulge.
  • Although these extra data could definitely offer more insight on how suited a company is to be offered your product or service, think of the hassle on the part of the prospect. Those could mean 3 extra fields on your blog sign-up form or website appointment scheduler.
  • Now, what marketers do is to make this additional information as ‘optional’ – meaning, prospects can still submit forms even these fields are left blank. This may look like a sound plan on the surface, but not quite. You see, even if these fields are not mandatory, there would still be 3 fields that make the form seem lengthy. That alone could cause a negative effect on the prospects’ willingness to fill them out.
  • Here’s how you can approach it: First, ask yourself if your lead qualification process involves a strict ruling out of leads based on these additional information such as company size, industry and income. If not, you can remove them from your forms and leave the discovery part to your lead nurturing team.
  • However, if the nature of your business is heavily based on reaching out to buyers that belong to a particular sector or to those that belong to a specific budget range, then that’s the time you would consider including extra ‘qualifiers’.

How Can Mobile Web Applications Service Providers Generate Qualified B2B Sales Leads

How Can Mobile Web Applications Service Providers Generate Qualified Leads

One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer. You can have the job done by professional appointment setting firms, in case you do not have a marketing team of your own, but it is still your job to ensure that what you offer is the kind that will get you the mobile web application sales leads you are looking for. So, what should you take a look at?

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