It was only a matter of time before Twitter would follow the footsteps of its greatest rival, Facebook, in terms of its visual appeal. In fact, many are wondering why it took so long. Nevertheless, such actions always entail polarizing feedback as part of its game.
When you change the appearance of a website as gigantic as Twitter, you have to expect that it would stir up the online community.
So what’s new?
According to Twitter’s official blog, the main difference is that the new layout allows users to use larger sized profile photos, to customize their headers, and choose to display certain tweets based on responses and other categories.
Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.
Now these changes may not be a plus point in everybody’s book, but for business marketers who are relying heavily on social media for their lead generationactivities, there’s no excuse for not accepting the direction that Twitter is taking.
Being a rip-off of Facebook’s signature layout isn’t exactly a crime; as a matter of fact, Twitter marketers can take advantage of this the same way Facebook marketers do.
The new layout actually offers new and exciting ways to highlight the strengths of your business page. You can highlight tweets that have generated large responses and build your thought leadership campaigns around it. You can also make the most out of your header image by adding useful elements such as text containing your unique value proposition.
If you’re not into the whole ‘visual’ thing, then you might want to check out the Twitter pages of some of the most trusted B2B thought leaders in your industry. For a start, take a look at these inspirational examples:
One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer. You can have the job done by professional appointment setting firms, in case you do not have a marketing team of your own, but it is still your job to ensure that what you offer is the kind that will get you the mobile web application sales leads you are looking for. So, what should you take a look at?
This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services. I mean, generatingIT sales leads can be hard, and for those who are not familiar with IT lead generation, doing this on their own could be a real disaster in the making. But if you want to get more B2B leads coming in your business, you have to be ready to use every means possible to make it happen. And you can do that through outsourcing. Letting the experts do thing kind of work may be the best business investment that your VoIP company can ever make. But what are the benefits?
You can focus better in other, more essential, tasks – outsourcing your marketing efforts can help free up your time to concentrate on what you do best. You might be an inventor, designer, developer, but definitely not a marketer. This handicap can be a real problem for your marketing campaign, since you lack the skills needed to attract the attention of customers. Letting others do the job for you would be a very smart B2B appointment setting move.
You can reduce your overhead cost – in the financial point of view in your business, you need to reduce the overall cost of reaching lead generation prospects. If you think about it, getting an in-house team to do the job can become an extra burden to your operations budget. Ask yourself, if you create your own team, would they have the capability to get the work done? Can they still function well with their current equipment? If they needed more help, would buying the extra equipment or hiring more assistants be less expensive than seeking help from professional marketers? These are just some of the questions that you have to answer objectively.
You now have a one-stop shop of sorts for your IT lead generation needs – the problem with, say, an in-house IT telemarketing is that you are stuck with finding the right employees, tools, and software to aid in your promotional efforts. It can be a frustrating experience, or probably a very costly affair. Unless you outsource to a professional marketing company, procuring all these things can be a real headache for you. You might as well let others take care of this problem for you, and pay a flat rate for it.
You get an outsider’s perspective of your needs – it can be an unnerving experience to bring in outsiders for your company’s internal promotional efforts, but they may bring you fresh insights on how you should be doing your operations, and how you can make things better. It is all about getting a different perspective on things, and using the new facts to get your telemarketing campaign done right.
As you can see, outsourcing yourB2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this.
IT lead generation is a bit trickier compared to other industry penetration efforts. It is important to know what strategies to use in getting the IT sales leads that your business needs to improve your profit margins.
There are some basics that you have to observe if you want to be successful in such a critical and fast-paced online environment:
A website designed to kill. In business, especially online, image is everything. You can never attract prospects from the IT industry if your website looks like it’s been hand-drawn by a kindergarten student. Not only does it need to look good, it also needs to function well. IT people live and breathe technology, so to impress them should be a priority.
Work on your SEO. Search engine optimization (SEO) marketing is a dying science, so they say, thanks to Google and its seemingly endless parade of algorithm releases. But that doesn’t mean you should stop incorporating keywords and creating back links for your site. The basic principle still remains intact, and along with quality content, SEO must still be part of anyone’s strategy.
Take advantage of email. A lot of businesses use email marketing, but only a few of them really use it in its maximum potential. It’s not just about sending prospects the stuff that they need; it’s also about expanding into new territories, exploring the possibilities of new age content and catering to the on-the-go email users. What’s great is that email marketing provides for countless tools to help marketers measure its effectiveness, so there’s no reason not to utilize it.
Take social media seriously. And that’s despite of the fact that social media may not take you seriously. The thing about social media marketing is its incapacity to actually convert leads into sales, and that’s something everyone needs to accept for now, because face it: you need social media. You need to institute online presence in your market, and you can only achieve that by getting involved in social media circles.
Be multifaceted. Using a singular approach to all your marketing efforts? You need to stroll around the block more often, especially in the neighborhood of IT products and services. This industry has the privilege of having the skill to produce and use an assortment of tools and methods to enhance their lead generation campaigns. Snoop around so you can get a taste of the goods.
Yes, you might think that voicemail is pretty old-fashioned in a B2B lead generation campaign for the IT market. But you have to admit that, in the event that your sales leadsprospects are not around, you really have to leave a voice message. Now, you know that successfully placing the right voice mail would elicit a positive reaction from your prospects. It is in how you should do it that really matters. Voice mails is pretty much an art that is slowly disappearing in today’s current business environment. So, here is the question: how can your voice mail compel B2B leads prospects to respond positively to you?
State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. Most tend to speed up when they say their callback numbers, while there are those who seem to mince words when they say their names. Be clear and succinct in these parts. If ever, these might be what your prospects need to read your.
Leave a voicemail from your preferred callback number – in other words, you should use your office phone. Some marketers, for the sake of convenience in their work, call their prospect using personal phones, but make them call the office. Such complications are unnecessary.
Have a reference point as well as specific intent – the thing about voicemails is that the ones where you and your IT appointment setting prospects have a common denominator are usually returned. Also, if you state your purpose clearly on why you are calling them, they are more willing to call you back.
Be brief and plan well – the most effective voicemails are the ones that can tell you what they precisely need at the shortest possible time. This requires that you think critically about the composition of your message and how your prospects will hear it.
Do not ask questions – the purpose of voicemails is to get your prospects to call you, not to leave questionnaires. If you want to learn more about your prospects, ask them directly when they call you back. Or, you can also call them again and ask those questions. Take your pick.
Professionalism and enthusiasm – voicemails left by telemarketingrepresentatives can be returned if the one leaving it state their purpose in a professional and enthusiastic manner. This can be felt by the other party, even if you do not see each other. Stay upbeat, and courteous, and you can be sure to get a response.
Keep calling – when all else fails, a little persistence can go a long way. Try to call your prospects again when you still do not get a response from them. Who knows, maybe the second or third time calling is the charm. Just remember that you need to act as respectful as you can. You are asking for their business, not the other way around. You have to gain their favor at the start.
There are other things you can do, but the tips above will put you right on track with your B2B lead generation campaign.