Time To Update Your Business Twitter Profile – Whether You Like It Or Not

Time to update your Business Twitter Profile – whether you like it or not

It was only a matter of time before Twitter would follow the footsteps of its greatest rival, Facebook, in terms of its visual appeal. In fact, many are wondering why it took so long. Nevertheless, such actions always entail polarizing feedback as part of its game.

When you change the appearance of a website as gigantic as Twitter, you have to expect that it would stir up the online community.

So what’s new?

According to Twitter’s official blog, the main difference is that the new layout allows users to use larger sized profile photos, to customize their headers, and choose to display certain tweets based on responses and other categories.

From blog.twitter.com:

Here are main features:

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.

  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.

  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Now these changes may not be a plus point in everybody’s book, but for business marketers who are relying heavily on social media for their lead generation activities, there’s no excuse for not accepting the direction that Twitter is taking.

Being a rip-off of Facebook’s signature layout isn’t exactly a crime; as a matter of fact, Twitter marketers can take advantage of this the same way Facebook marketers do.

The new layout actually offers new and exciting ways to highlight the strengths of your business page. You can highlight tweets that have generated large responses and build your thought leadership campaigns around it. You can also make the most out of your header image by adding useful elements such as text containing your unique value proposition.

If you’re not into the whole ‘visual’ thing, then you might want to check out the Twitter pages of some of the most trusted B2B thought leaders in your industry. For a start, take a look at these inspirational examples:

@Marketo

@ADP

@MailChimp

@SAP

@Intel

@GeneralElectric

Cloud Computing: How It Works And Why Businesses Are Into It

Cloud Computing- How it works and why businesses are into it

The internet proves to be more than just an vast reservoir of information – yet again – by offering a solution that makes business operations more efficient than ever.

Here comes cloud computing. Webopedia.com describes it as a type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications.

Simply put, it is the use of the internet – instead of local hard drives – for managing files and running programs to be used in carrying out daily business tasks. Since time, money and people are the most important resources a company could possess, cloud computing offers a way to streamline processes and help achieve goals in the most cost-efficient manner.

This is obviously good for any business that has ample resources to acquire such a technology. But are there any other benefits that can make cloud computing really worth it?

Cloud computing usually comes with a provider, which means an outsourced firm would be taking care of the technology’s operations. This means less maintenance on the part of the client, since they don’t need to worry about hardware and bandwidth management.With that responsibility out of the way, the business would also reduce its spending on its IT since it would only pay for the services received.

Of course, this also means less expenses for training since there will be no need for extra personnel. Tasks would right away start running without having to wait for new people to get the hang of their responsibilities. Cloud computing providers are equipped with the right people and expertise to handle the job.

Then there’s the most significant gift of cloud computing: accessibility. Since all files and programs are stored in a dedicated cloud, accessibility is practically limitless regardless of location.

On the technical side, businesses would also benefit from the unlimited storage capacity that cloud computing services (typically) offer. Aside from that, they would also enjoy the ability to integrate multiple business software according to their preferences and operational needs. In case the data are compromised, backup and recovery services are available as part of the deal.

Perhaps the most important benefit of cloud computing is the fact that it boosts the efficiency level up to unprecedented heights. Business functions are carried out with less people involved, less time consumed and less worries on the manager’s plate.

Seven Ways You Can Leave Better Voice Mails To IT Sales Leads

Seven Ways You Can Leave Better Voice Mails To IT Sales Leads

Yes, you might think that voicemail is pretty old-fashioned in a B2B lead generation campaign for the IT market. But you have to admit that, in the event that your sales leads prospects are not around, you really have to leave a voice message. Now, you know that successfully placing the right voice mail would elicit a positive reaction from your prospects. It is in how you should do it that really matters. Voice mails is pretty much an art that is slowly disappearing in today’s current business environment. So, here is the question: how can your voice mail compel B2B leads prospects to respond positively to you?

  1. State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. Most tend to speed up when they say their callback numbers, while there are those who seem to mince words when they say their names. Be clear and succinct in these parts. If ever, these might be what your prospects need to read your.
  2.  Leave a voicemail from your preferred callback number – in other words, you should use your office phone. Some marketers, for the sake of convenience in their work, call their prospect using personal phones, but make them call the office. Such complications are unnecessary.
  3. Have a reference point as well as specific intent – the thing about voicemails is that the ones where you and your IT appointment setting prospects have a common denominator are usually returned. Also, if you state your purpose clearly on why you are calling them, they are more willing to call you back.
  4. Be brief and plan well – the most effective voicemails are the ones that can tell you what they precisely need at the shortest possible time. This requires that you think critically about the composition of your message and how your prospects will hear it.
  5. Do not ask questions – the purpose of voicemails is to get your prospects to call you, not to leave questionnaires. If you want to learn more about your prospects, ask them directly when they call you back. Or, you can also call them again and ask those questions. Take your pick.
  6. Professionalism and enthusiasm – voicemails left by telemarketing representatives can be returned if the one leaving it state their purpose in a professional and enthusiastic manner. This can be felt by the other party, even if you do not see each other. Stay upbeat, and courteous, and you can be sure to get a response.
  7. Keep calling – when all else fails, a little persistence can go a long way. Try to call your prospects again when you still do not get a response from them. Who knows, maybe the second or third time calling is the charm. Just remember that you need to act as respectful as you can. You are asking for their business, not the other way around. You have to gain their favor at the start.

There are other things you can do, but the tips above will put you right on track with your B2B lead generation campaign.

How To Avoid IT Telemarketing Fraud

In almost any kind of business, fraud is a very serious threat. This is especially true when it comes to the information technology industry. This creates a huge loss on your part as the entrepreneur. Aside from that, it can also lead to the loss of confidence of your customers if the service given to them is less than stellar. It is a big risk, particularly if what you need is IT lead generation services. You would want to know who you can actually hire to do the job. And there is a way for that. There are clues that you can pick up from telemarketing calls that can help you identify who the legitimate ones are.

Some of these clues are:

Prodding action – as a rule, telemarketers trying to make a deal with you will let you take your time to decide. Only frauds will force you to sign up or purchase anything on the first call. And that is enough to warn you.

Pressuring tactics– another thing to beware of from these firms is their penchant in using various tactics to make you buy. Regardless of what you say, they have something to use to rebut you.

Card verification– remember these times where someone would ask for you credit card number for “verification”? That is also a way to cheat you, so never, ever, give out your credit card number to others unless you are sure of them.

In this way, you will be able to protect your business better.

Take Control In The IT Business

The information technology business can be a really vast place of data, and all these can pretty much invade your mind (if you are not prepared to defend yourself). You cannot imagine just how determined the digital world is just to grab your attention and keep you away from your work. Now, you do not want to have that kind of distraction, right? For you to be effective in IT lead generation, you need to concentrate on your work. But given how difficult it is to stay focused on your telemarketing work, you will want to know how to deal with them. So, how do you do it?

1. Control your attention span – putting a conscious control over the objects that beg to attract your attention is the first step. You need to take things one at a time. It is impossible for you to take in everything at the same time. Take it easy. You can do more this way.

2. Be on guard – think of your mind as a fortress that you need to defend, and the stuff you read on the phone or e-mail are the ones that try to invade. If you want to concentrate more on getting B2B leads, turn the devices these come from off.

3. Take a break real hard – once you have done your work in generating IT leads, you can go back to your digital toys. You should really immerse yourself in it. Then go back to generating IT sales leads once you are done.

It is that simple.