That is one good question that a lot of IT consultants are probably wondering about. And that is not without reason. In terms of generating IT consulting leads, creating a business network can make a lead generation campaign much easier to do. Having an extensive business network also makes it easier for you to get in touch with prospects that may be included in it. You can do this on the phone, or if you do not have the skills, have a professional IT telemarketing company do the job for you. Still, you also need to know the basics.
- Be natural – appointment setting work need not be about talking big stuff. Just be yourself, talk about your business as well as those with others. Be sincere with your concern for their business, and they will naturally get closer to you.
- Put some investment – your network needs to be nurtured, so you should set aside some budget for social activities that you can invite your network of acquaintances. Besides, this is a good way for you to meet new prospects that can become your next B2B leads.
- Become the catalyst – there will be some of us who really are nervous about networking. The best recourse is to shift the focus from your business towards others’. By acting as the go-between of businesses, you make yourself the consultant that other firms can rely on.
Yes, these may sound somewhat unconventional, but if you want to add more strength to your IT lead generation campaign, you should keep these in mind.