You have to admit that the network monitoring industry is a pretty good one. After all, when it comes to business operations that span all over the globe, one needs to have a way to monitor all the employees. The problem here, if you have not identified it yet, is the need to find and generate sufficient IT sales leads for your business. That would require you to have a really good IT lead generation process set up. Not only that, you must also be able to handle objections from your prospects. How will you address concerns on, say, price? That is one common topic. The way you solve that issue will determine whether you make a sale or not. And here is how you do it:
- Know the truth – when your prospects say that your offer is too expensive, do they really mean it? If price was not an issue, would they still buy from you? If they say ‘yes’ to the latter, then there is hope to getting that deal. If ‘no’, then there is nothing you can really do. You might as well walk away from it. This is something that first-time marketers tend to forget, with all their thought absorbed on how to make a sale.
- Is the price objection a condition? Closely related the negative response in the above factor, this is the part where price is such an absolute factor to your B2B leads prospects that they simply could not make a deal with you at all. I mean, there is no point pursuing them if they have no budget for it. Such prospects are practically impossible to negotiate with.
- Try putting on their shoes – a little empathy can go a long way, especially if the objection raised is just a simple issue of pricing and payment. Here, the prospect is willing to buy or sign up with you. It is the payment terms that they are having a hard time dealing with. Try to understand what they are getting to. See what solution both parties will find to general agreement.
- Concentrate on the issue, not on you two – one mistake that B2B telemarketing representatives commonly make during their appointment setting call is to see such objections as a battle between their price and the price of their prospects. Honestly, that would be a losing arrangement, for both sides. Try approaching the problem like partners. Not only will it be less stressful, you both might actually come to an agreement.
- Find the answer – closely related to point number five, you must get your business prospects to work with you on a solution. Some of the best business deals are sealed because the prospect and the seller worked on a common solution. In this way, the prospect got exactly what they were looking for. It would be a win-win situation for all.
Yes, you can make a sale, despite price objections. You just have to be creative and resourceful enough for your B2B lead generation campaign.