Yes, you may not be an information technology genius, and you may just want to go about your IT lead generation work. But that is no excuse for being careless. Indeed, you might be doing something that can have an impact on your ability to earn IT sales leads. You do not want to be committing mistakes in your business, right? After all, losing such B2B leads in the information technology industry can be disastrous. Now, the question here is this: what mistakes should you never, ever commit? There are plenty, believe it or not, but there are only four main mistakes that can really ruin you.
- No anti-virus protection – yes, it is understandable why you don’t like it. In the past, such programs added a big burden on your computers. But things are better now. And you will need, more than ever, anti-virus protection.
- Overlooking the trends – if you want a sure-fire way to bring your business down, ignore the business trends. Whether it is in customer tastes, the competition, and the mediums used (like telemarketing), you can be left behind if you fail to consider them.
- Not reading the privacy policies – that is not just the job for geeks. Buried in the fine lines might be a provision that can affect the way you control your IT leads.
- Losing your phone – with a lot of your business and data readily accessed through your phone, do I need to say more when you lose it?