Image is everything in marketing, this is the one rule that you must always keep in mind when conducting your lead generation campaign. Remember that customers and business prospects first remember you by image, by presentation, and by your message, not the product or service that you offer, excellent as it is. The reason successful companies are able to generate sales leads are because they could cultivate a great brand or image. Think of Apple, Samsung, even McDonald’s for that matter. Okay, Apple and Samsung has great products to sell, and their marketing team is excellent, but just imagine McDonald’s getting a lot of customers while their food is, well, less than desirable to most people.
As you can see, generating B2B leads is all about the image. And it does make us wonder how to improve ours. While this may sound like real hard work (it is, unfortunately), as long as you know where to start and are willing to work on it gradually, then you will find cultivating a winning business image to be possible for your firm.
To start with, you should consider the market you want to penetrate. Remember, the image you cultivate must reflect the desires of the prospects that you want to attract. Just imagine trying to get the attention of a couple of teenagers for your funeral insurance business. Very awkward and very inappropriate, right? That is why you need to think your audience well. Failure to do that will greatly complicate your appointment setting process.
Second point that you have to plan well would be marketing tools that you would use. Not everyone can be reached using a single marketing method. You have to be willing to use every tool available to you. If you can only reach prospects using social media, use it. Telemarketing works better for a particular prospect? Take advantage of it. The point here is that you should be ready to employ various communication mediums to achieve the goals you want.
Lastly, and perhaps the most important, you need to plan your image-nurturing plans around the products or services you offer. Consistency is the name of the game here. There is no point creating a flashy or fancy marketing campaign if it does not match the nature of your offer. Remember, you are what your business is. This is the most fundamental rule in business identity, one that is essential for your image.
Of course, it is understandable if you do not have the means (or perhaps the skills) for proper image building. In that case, you will need the help of a professional lead generation agency to help create a good image for your business. They can help you get in touch with business prospects and make sure that your business would float foremost in their minds. There are a lot of such agencies around that you can choose from. You just have to make sure that the agency you choose works well with the business you have.