It was only a matter of time before Twitter would follow the footsteps of its greatest rival, Facebook, in terms of its visual appeal. In fact, many are wondering why it took so long. Nevertheless, such actions always entail polarizing feedback as part of its game.
When you change the appearance of a website as gigantic as Twitter, you have to expect that it would stir up the online community.
So what’s new?
According to Twitter’s official blog, the main difference is that the new layout allows users to use larger sized profile photos, to customize their headers, and choose to display certain tweets based on responses and other categories.
Here are main features:
Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.
Now these changes may not be a plus point in everybody’s book, but for business marketers who are relying heavily on social media for their lead generation activities, there’s no excuse for not accepting the direction that Twitter is taking.
Being a rip-off of Facebook’s signature layout isn’t exactly a crime; as a matter of fact, Twitter marketers can take advantage of this the same way Facebook marketers do.
The new layout actually offers new and exciting ways to highlight the strengths of your business page. You can highlight tweets that have generated large responses and build your thought leadership campaigns around it. You can also make the most out of your header image by adding useful elements such as text containing your unique value proposition.
If you’re not into the whole ‘visual’ thing, then you might want to check out the Twitter pages of some of the most trusted B2B thought leaders in your industry. For a start, take a look at these inspirational examples: