The Problem With Social Media, Integrity, And IT Lead Generation

The Problem With Social Media, Integrity, And IT Lead GenerationIn the world of IT lead generation, where the use of pseudonyms is common and fanfare is the norm, showing some honesty and integrity is highly valued by business prospects. After all, when it comes to deals and sales, knowing just who are you dealing with can mean a great deal. But that is precisely where the problem lies. Too often, we would hear horror stories of businesses getting fleeced out of their hard-earned money because of fraud. This is the reality of online marketing, where looking and generating sales leads can be a challenge. There is a reason why it is hard.

The keyword here is integrity. IT appointment setting transactions depend on trust between two parties. Let us assume that you are really intent in doing business with others. The problem here is that the other party is not aware of it. More likely than not, if you send them emails about a business offer or the like, they will reject them outright. This is where integrity plays a crucial role. This is a quality that takes time to build up, and also so easy to destroy. Integrity is the one asset of yours that can bring you the desired results. But how will you build in social media circles.

Start with those who know you. We all have heard how much a bad business tactic is to serve family and friends first. But in social media, this is where you should start. If you please them, then they would spread the word to their friends, to their friend’s friends, to the friends of their friends’ friends. You would have gotten the picture by now. You let the good word spread naturally. You provide quality products or services at the get-go. Once you satisfy that, this will help a great deal in improving your image in the online business world. This is a different kind of marketing from the traditional ones.

This is the difference between traditional business and online business. Generating B2B leads is best done by marketers who are familiar with the online industry, who are good at building trust, and who can deliver what they promise to their business prospects. Think of it the way you would to a telemarketing campaign, where building rapport, nurturing relationships, and asking for the sale. That would take a lot of skill to pull that off, but that is not that hard to do, if you know where to start. It also helps if you have connections with others already, to serve as your foothold come marketing time.

Of course, we have to admit that you are very focused at your business. You have to, if you want to continue providing excellent products to your customers. That is why it might be a good idea if you can outsource your appointment setting campaign to professionals. This will ensure that you are doing your marketing right, while at the same time giving you time to concentrate on your business process.

Post By Barbara McKinney (99 Posts)

Business Development Consultant for helping IT businesses increase their ROI using various marketing channels.

Website: → IT Sales Leads