If there is any company that can claim to have hordes of customers camping out for days in front of their stores, trying to be the first buyers of a product, or of a totally fanatical customer base, or of their ability to sell itself through creative story-telling, then it has to be Apple. This almost mythical reputation of the tech giant is something all IT lead generation planners dream to achieve, since this will almost guarantee their IT telemarketing team more qualified sales leads. So how do they do that? What is the secret to this amazing marketing savviness of this consumer electronics company?
Perhaps it lies with its ability to tell a good story. There are a number of factors that attract the attention of business prospects, but in almost all cases, it was the story-telling that made all the difference. Also, the retail stores of Apple are designed to emphasize the message of their business. Their sales representatives are trained to fully engage the interest of their customers. This is a good lesson for your IT appointment setting representatives. Since they are the first line of contact for potential B2B leads, they need to represent your company well, from taglines to the level of customer service provided.
Sure, Apple has its ups and downs (Apple Lisa, iPhone antenna issue, iPhone maps, etc.), but these has not detracted from the image Apple has created for its brand. Truly, this should be an achievement all IT companies should aim for in their IT lead generation campaigns.