Many may have said that a successful website is one that has a high SEO rank or one that obtains a tremendous traffic over the internet, but what they don’t know is that one of the factors that causes these scenarios to happen is the web design of a site; in fact, it contributes to the overall success of a website.
That is why it is very important that web hosts should consider not only the technical features of their clients’ site but the physical features as well. Likewise, marketers should also do the same instead of just fully concentrating on their products’ quality, services, marketing strategy, sales leads, etc. It actually has to go beyond than that: their sites should be first and foremost be aesthetically presentable. How? Here are some techniques:
Homepage- your homepage’s content must be clear and concise, otherwise, your visitors will find it hard to understand the message you want to convey. Also, avoid using quirky fonts and colors because it will make your site seemingly unprofessional.
Use only graphics that are relevant to your content- you don’t want your website to look like an Instagram, so use only photos and graphics when deemed necessary.
Do not use blinking images- though others find it cute and attractive, you also have to consider that your site is a professional one, so avoid using these kind of images for professionals may find it annoying and distracting.
Limit the number of various fonts- you don’t want your website to look like a slambook, do you? Using different font styles would totally turn your site into an “amateur-ish” one.
Dealing with advertisements- advertisements are actually profitable, but when these become overwhelming on your site, it will then ultimately drive your visitors away for the reason that they can no longer concentrate on the site’s content.