Remember the time when the Internet was just starting?
No, not the 60’s. That’s way too early. Just rewind your clocks back to the late 90’s and early 2000’s when the internet became fully public; you know, when that Y2K bug freaked everyone out and being on Friendster was still cool.
Ah, the memories.
Back then, going online became part of daily life, and at one time or another, we were bombarded with terms we never fully understood (or cared about). What’s a URL? What’s a protocol? What’s a browser?
Fast-forward to today, we are again faced with another barrage of jargons caused by the dawn of social media and Internet marketing. It’s a normal phase of evolution to be overwhelmed with new things, and here’s an incomprehensive list of internet marketing terms you need to be acquainted with.
- Search Engine Marketing (SEM) – encompasses all of a company’s efforts to gain visibility online, which includes Search Engine Optimization (SEO), Pay-per-Click (PPC) and other emerging marketing techniques.
- Blog – is a platform of web content maintained by individuals, companies and organizations intended for various purposes. It’s short for “web log”. Unlike regular websites, blogs are updated more frequently and have a commenting system, and there’s a sense of ownership to each post.
- Flash – is an interactive variation of a regular video, usually put on websites to display a more dynamic movement. It requires a more complex and sophisticated building process.
- PageRank (PR) – was developed by Google. It is a measure of website quality based on the relevancy of its content to a certain keyword or phrase. A site’s PR score, given on a scale of 0-10, will determine how high it will rank on Google’s search engine results pages.
- Call to Action – is a message that directs viewers of a site to perform certain actions which usually lead to information generation or downloading. Examples: “Register now” or “Click here to download”
- Contextual Advertising – is a marketing approach where your ads are placed strategically with web pages, blogs and news articles that are relevant to your business. This is to promote a higher probability of click-through and conversion.
- Hashtags – are used to consolidate conversations and posts surrounding a certain topic. It’s usually written with no spaces and is preceded by a hash sign (#). Marketers use this to promote or generate buzz on a specific product throughout various social media sites.