Don’t Have Any Idea About Lead Generation Marketing Services? Learn From Steve Jobs

t Have Any Idea About Lead Generation Marketing Services? Learn From Steve JobsIt’s been a year since Steve Job’s death and yet, many people can’t ever forget what this man did to the world. He made the world a very convenient place to live in and he made everyone’s pocket a little lighter and it’s all because he listened to people first and then, made the products that can address the needs of everyone.  What Steve Jobs did was to pre-sell his products and he did it with excitement and with precision.  In the world of b2b lead generation marketing services, any company that has its own in-house lead generation campaign or has outsourced lead generation marketing services to b2b lead generation companies should follow what this man had done and what he had done had not only made everyone’s life very convenient but it also has done a lot of financial benefits to his company.  He played lead generation with enthusiasm and vigor.  He listened to people intently and come up with the products that they need and it doesn’t matter to people if those products are expensive or cheap, just as long as they can find out that it can make their life easier, they will buy.

Both companies, the one that is promoting products and/or services and the company that is doing lead generation marketing services for them should learn a lot of things from Steve Jobs.  He has taught everyone that in order to be successful in life and in business, they don’t need to focus on just adding features or creating products.  They need to generate marketing leads, sales leads and business leads in order to find out what people need, concentrate on that need and come up with a solution.

He was not saying that all companies should pre-sell their products and/or services. It’s just that if they already have the products, they must try to generate these qualified leads  first so that they can get all the much needed information about a company from its buying behavior to its financial capacity to buy and what their needs are. By generating leads, companies can actually determine what kind of products and/or services to offer to a specific potential customer.

Another idea that Steve Jobs have taught everyone is if they have products to sell, they must make those products simple and easy to use.  Some people almost two decades ago switched from PC to Mac because PC doesn’t have the graphic-user interface yet or the GUI. It was the Macintosh that introduced the “point-and-click” idea using windows that can be clicked instead of typing a whole line of command.  Today, lead generation marketing services companies may not make their products simple and easy to use but if they can talk with the prospects, they can eve make the most complicated products they have easier and convenient to use just as long as the buyer can fully understand what and how to use the product.  Companies can do this if they have their own led generation marketing services campaign to use for generating qualified leads.

If Steve Jobs is still alive today, he might be concentrating also on how to create and utilize the best lead generation marketing services campaign and he will actually make it very simple and easy to use.  He is, indeed, a role model for everyone from lead generation marketing companies to the companies that avail the b2b sales lead generation services of those lead generation marketing firms.

Business Is Lucrative For IT Companies If They Outsource Appointment Setting Services


Business Is Lucrative For IT Companies If They Outsource Appointment Setting ServicesIf there ever is something that hinders the success of a certain company, it would be competition. In the world of marketing, sales and business, nobody and no company can get rid of competition. But, somehow, there are some things that can prevent competition that can get the better off of someone or something. Today, there are lots of IT companies that have existed and it’s all because of the high demand for newer IT solutions that can help any company make their tasks easier and more convenient. For call centers, IT solutions like telecommunications or data warehousing should be done in order to satisfy clients. Companies that needed integral backing up of data and recovering them, if ever there is a need, is very important and trying to know which IT company can give the best solutions is their first priority. But, how can they know where to go and which IT company to approach if they don’t have any idea at all? This is where appointment setting and generating qualified leads for IT companies can come into play.

It would be difficult for any IT company to do their own generation of qualified IT leads since they are more preoccupied on how to improve their IT products and/or services so to be able to satisfy their customers. It’s just logical that they should spend more time in doing that. It’s useless for IT companies not to dwell on their usual tasks of improving their IT products and/or services and they are trying to look for more customers, right? What good will their business be if they have inferior IT solutions for their present customers and they are trying to add more customers on their list? By generating qualified leads through cold calling and face-to-face appointment setting services, they can be able to know more about what companies are trying to look for in finding the best IT solutions for their needs. With lead generation, IT companies can able to identify which of the qualified leads are ready to invest. They will have the knowledge of what particular customers need when they have their own appointment setting services and can identify if their customers need to avail either backup and disaster recovery solutions, data warehousing, system integration, IT consulting services, network management or security solutions, to name a few.

However, as what have been said, it is not easy for IT companies to do their own telemarketing lead generation marketing services since they are more preoccupied in improving the solutions that they are offering to different companies. With that in mind, it is just right for them to do outsourcing these appointment setting and sales lead generation services to a b2b telemarketing company that doesn’t just do cold calling but also other effective marketing methods in generating warm and qualified leads for IT companies like social media marketing and/or email marketing. They can even offer database cleansing and verification and even offer targeted call list upon request of their customers.

How To Generate Qualified Leads With Limited Budget

How To Generate Qualified Leads With Limited budgetToday, there are a lot of businesses even those that belong in the small-scale industries that are taking their endeavors to the next highest level, by getting on the internet, make their own virtual store or website and get people to visit it and, hopefully, make a sales through the products and services they are offering.  However, just like when people do door-to-door selling or retail selling by having their own store somewhere around the city, they also need to generate qualified marketing leads or customer leads.  Without any leads, no matter how good the products or the services are, no matter how good the marketing plan is, everything will be in shambles if they don’t have their own well-defined lead generation campaign.  In the U.S. alone, many businesses have closed shops because they are not aware of how to generate and qualify leads.  Some may have the method like advertising, business alliances, referrals, networking, to name a few. But, they are doing it the wrong way.  Some may have even spent a lot of money but is now facing a blank wall.

One of the reasons why some people fail to do better in their business because they already ignore one of the simplest yet most important and most effective way to generate qualified leads and that’s through the use of the telephone which is better known nowadays as telemarketing. Through the use of the telephone, anybody who wants his business to be noticed by people can save lots of time and money. Instead of doing the traditional drive-and-leg approach, they can just sit inside the comforts of their own offices, call somebody up and try his very best to get the recipient’s attention.  This is much better than going around, step inside an office, introducing themselves and not knowing if they are talking with the right person or not.

An effective lead generation campaign can instantly know if they are talking to the right decision maker.  They know that there is a difference between introducing a product or service and introducing a solution.  Before he can present the solution, he has the ability to unearth the needs of a potential customer, get him to agree for an appointment, meet face to face and at the end of the day, make a good deal.

Today, to generate qualified leads with a minimum budget, any businessman should not ignore the importance of the telephone.  It saves time and money and it can cover a wider field and can gather more leads and get more sales.

Four Questions Never To Use In Telemarketing

When we are talking about telemarketing, generating sales leads is just one of the things that it can do best. But even if we are using something that has been proven to work, there will be something that will cause it to fail. When the purpose of this is for generating IT consulting leads, we cannot afford to make a mistake. And believe me, we might be making mistakes so obvious, but we do not realize just how wrong it is. And that can affect our B2B lead generation and appointment setting campaign. Part of these mistakes are the questions you ask, like:

  1. “Would you agree…?” – you are trying to manipulate your customers into saying yes. This is the oldest trick in the book. That will not get you any B2B leads at all.
  2. “If I can save you (percentage), would you be interested…?” – you are only interested in selling to them, not trying to solve their problems.
  3. “Do you have a budget for this…?” – you just wanted to know if you can sell to them or not. Instead, you should let them elaborate on their buying process.
  4. “Are you the decision maker…?” – you doubt the authority, or position, of the person at the other end. Instead, you should ask who the stakeholders are. You can get better results with that.

Take note of the four questions above. Avoid these, and you can be sure to make your lead generation and appointment setting campaign more successful.