The Five “Do Not’s” Of IT Telemarketing

The Five “Do Not’s” Of IT Telemarketing

You know that IT telemarketing campaigns, despite being old-fashioned, can still be relied on when it comes to generating IT sales leads. The only thing that you have to remember is how to efficiently manage your marketing efforts. After all, no matter how promising your offer is, if your B2B appointment setting team is not in their top form. And all that will depend on you, the business owner or the manager. While we may know the many ways to be effective in sales, we also ought to know what we should not be doing at the same time. I mean, if we could avoid them, then we are in the clear.

So, what are these things to avoid?

  1. Piles of paperwork – yes, filing reports is necessary, but making your marketing team do a lot of papers would be a real drag. It is also a bad business move for your IT lead generation campaign, since it steals a lot of your marketers’ time and attention. In any case, try minimizing paperwork for them so that they can concentrate on bringing more B2B leads to you.
  2. Countless sales meetings – all right, maybe keeping tabs on your sales team is necessary, so that you can create better business strategies, but if it is starting to take a good amount of time from their work, then maybe you should start whittling down the time you require to meet with them. At least you give them more opportunities to get back at their work.
  3.  Playing favorites – if there is one thing that can pull down the morale of your employees, it is you having favorites among them. This sends them a message that the playing field inside the office is not level, that no matter what they do, you can only appreciate the contributions of only a few. Sure, praising your best performers is good, but please try not to heap most of your praises on only a handful.
  4. Underestimating the power of morale – good sales leads performance also rests on your ability to boost the morale of your employees. Do not underestimate its power, since poor morale can totally ruin the productivity of your business. Even the biggest marketing teams can be brought down by smaller ones due to morale. So you should know how to make it grow better.
  5. Switching sales tactics too often – if you change your sales processes too often, then you are risking yourself in terms of lost sales leads and opportunities foregone because you had your team come back to training. While it may be true that you have to improve of your marketing processes, doing that too often is not really practical or sensible.

As a marketing manager, you should be aware that IT appointment setting campaigns will only succeed if you can ensure that everyone in your team to work in their perfect form. And when I say perfect, I mean not committing any marketing practices that actually damage your business.

Staying Positive In Your IT Lead Generation Campaign

Staying Positive In Your IT Lead Generation Campaign

You know, as the manager or owner of your business, it is your responsibility to ensure that everything is running smoothly. And that includes your IT lead generation campaign. In today’s highly competitive business environment, especially in the IT and software sectors, you know that every little thing counts in the success of your marketing efforts. You need more sales, that is the truth. The problem here is the pressure and negativity that pops up when you try generate more IT sales leads. It comes with the territory, unfortunately. Either you pull yourself out of your funk, or stay moping around, overwhelmed by the challenges, and let the competition beat in the B2B appointment setting game. Now, you do not want that to happen, right? So, you should know how to deal with it, and you can get some ideas here:

  1. Believe you are in control – more along the perception lines, true, but this is one tip that will never let you down. When you believe that your business is in good hands, that you are capable of pushing your operations better, then it will happen. It is all about making a positive attitude over these matters.
  2. Remove the sources of negativity – it could be something as simple as the color of the wall, the design of that painting in the corner, or probably the lighting in your room. These are physical or aggressive sources of depression that you can remove at will. Try a paint job, or a different painting to be displayed. That is how you do it.
  3. Fix your choice of media – now, it is not bad to hear about the news regularly. As a marketer, you need to be updated with the times. But if what you hear or see in the news or entertainment programs are not making you any happy, indeed, making feel even worse, then it is high time for you to skip them. You do not want to carry such burden back in the office.
  4. Bring the right people in – this is also important, since what others say about you and the way you handle matters can also affect your mood and performance. If you want a telemarketing campaign, but the people around you say that this will not work well with the market, then you will naturally feel bad. Honestly, if you need to be criticized, then find those people who criticize by providing better options.
  5. Use positive language – try observing your speech patterns. If you notice that you have been using negative words, then you might also notice that you are also taking thing negatively. Now, a good marketer would try not to say or see things negatively. They will want to see the good side of things so that they can stay up and running throughout the day, despite whatever setback thrown their way.

A little positivity can be a blessing for your IT lead generation campaign. You should just have a little confidence in your ability.

Productivity Tips For Successful Appointment Setting Campaigns

Productivity Tips For Successful Appointment Setting Campaigns

For any marketing campaign, increasing productivity is a major concern. As a business owner or entrepreneur, you need your appointment setting team to be capable of finding and nurturing potential sales leads. Without enough B2B leads, you will not be able to generate enough customers to buy from you. For this reason, you will need to improve the productivity of your marketing efforts. While there are a lot of methods for you to approach this, you only need to put into mind just a few things. For example:

  1. Set a schedule – nothing can be more effective in increasing productivity than by setting a schedule for all your activities that will be done for that day. You see, this ensures that you complete your tasks at the end of the day, which reduces the work you need to do the next day.
  2.  Be simple – to be honest with you, simplicity rules the B2B lead generation game. The less effort, the less paperwork, the less peripheral stuff that you had to deal with, the more work you can do at the end of the day.
  3. Learn to prioritize – let us face it, you will always have to deal with some kind of work be it now or later. What makes all the difference is for you to identify which of these will be the ones you will do first. As a marketer, learning how to prioritize activities will help reach your goals fast.
  4. Focus on your work – when you are talking to business prospects, make sure that your attention is focused solely on them. If you have to turn off your phones or anything, then you should do so now. This will enable you to serve them better and answer their inquiries more efficiently this way.
  5. Use a timer – maybe putting a small clock beside your test will not only tell you what the time is, but it will also tell you how long you have been doing your work. Creating a good pacing in your activities will help you achieve more at the same time.
  6. Take a break – here is the deal, no matter what you think you can do in a single day, you are still a human being. There is a limit to what your flesh and blood can do. So, when you are done with your work, you should make it a point to rest and rewind your mind.
  7. Keep a positive mindset – you see, the challenges you might face in, say, telemarketing, can be daunting, but as long as you know where to start, and is confident in what you do, then you will be successful.

That is how you improve your productivity in your lead generation campaigns. Anyway, all these rely on your ability to manage all these details. It may be hard to do at the start, but you will be able to get what you want in the end, and that is more sales leads coming into your company.

IT Mistakes That Ruin Your IT Lead Generation Management

IT Mistakes That Ruin Your IT Lead Generation Management

Now that you are in the IT lead generation business, you should remember that doing business here is in a different dimension compared to our normal brick and mortar business models. But still, with the way markets change, you know that you have adapt your B2B leads generation process to the new marketing landscape. And adapting to that means making it preparing for the challenges, as well as avoiding some tech mistakes that can affect your IT sales leads being worked on. So, what are these blunders that you should be avoiding?

  1.  Buying the wrong equipment – or cheap ones at that, since these two are the most common errors committed even before an IT lead generation campaign takes place. Yes, you may be able to save a few bucks from the cheaper stuff (or finally be able to get some spanking new equipment, for that matter) but if it does not help in your work, then you are not getting it right.
  2. Using weak passwords – data and hardware security is very important, that is why you should put passwords on your devices. The problem here is the strength of your passwords. You can never trust the power of password protection. A skilled hacker could easily get that, or you would probably let it slip and end up informing the others.
  3. Think that you are anonymous – all right, suppose that you are using a pseudonym and an avatar online, you think your identity is safe, right? Unfortunately, that is not the case. No matter what you do, there will always be a way to uncover what you have hidden. So, if you do not want your deepest secrets spilled out when potential sales leads Google about you and your business, please do not post anything online.
  4.  Using the cloud to store sensitive data – for a lot of businesses, especially the smaller ones, the allure of cheap cloud storage services can be very irresistible. But here is the problem: what assurance do you have that the B2B leads data you store there would remain safe. Remember, despite the advancement in online security, the fact that you do not have your data on your company site, left in the hands of outsiders, can be a major security risk. This is something that you must seriously consider before making a decision.
  5. No anti-virus software – really, this is one aspect that a lot of business owners tend to overlook. Anti-virus software programs are designed to protect your computers and servers from unauthorized access, as well as malicious programs that may steal data or, worse, delete it from your business database. It may be expensive, but trust me, it is all worth it.

These five tips can serve as a good start to a proper appointment setting campaign, even for those conduct IT telemarketing campaigns. You can learn a lot more as you go about your work. Just remember, to use common sense. That is the safest route that you should take.

Four Ways To Respond To B2B Leads With Social Media

Four Ways To Respond To B2B Leads With Social Media

Social media marketing has made many changes in the way we handle our marketing campaigns. It has become an integral part in any marketer’s plans in generating more B2B leads and in ensuring the success of your IT lead generation campaigns. The only question here is just how you handle it. You see, the thing about social media is that it is so easy to connect with business prospects. The only issue here, so far, is how to make those connections last. This is the one part of marketing that matters the most. Luckily, it is also the one part that anyone can pull off, as long as they know where to start.

  1. Respond personally – people, especially those found in social media circles, appreciate a message coming from a real person. Too often, we hear of appointment setting campaigns that reach success because of some ‘software program’ that lets the user reach hundreds of people in one day. Nothing can be further from the truth. To be an effective marketer, start with the little things, like personally replying to inquiries or messages. You prospects will appreciate those little attention to details like that.
  2. Ask the right questions – the thing about IT appointment setting, and one that never fails to put marketers (like those in IT telemarketing) in trouble, would be the questions that they ask. Yes, you need to ask questions, to qualify whether a sales lead is worth your time and effort. But you also have to make sure that you are doing it right. You cannot just ask any question. Give questions with substance, crafted to bring out the answers that you need. To do that, you need to do your research. Using social media channels will help you identify the issues that they face, as well as glean usefully information that you can use later on.
  3.  Personally welcome new members – be it in Facebook, Twitter, or even Pinterest, try to put your utmost to welcome your new followers personally. Send them a welcome message; give them a shout-out, or anything else that you can do. Doing that will help build rapport, as well as establish yourself as a real person to them. Nothing can be more satisfying to a new member or follower than to receive a personalized greeting from the person they are following. Try that, it does not have to take up all your time.
  4. Thank them out loud – in social media marketing, you get plus points if you can announce thank your followers for anything that benefited your business. It may not be that big, or elaborate, but at least you can show them that you appreciate their effort. Be creative in your announcement. Remember, you only need to say a few words, but these words can mean a big deal for them.

Yes, this is easy enough to remember: respond, ask, welcome, and thank. These are the keywords that you should live up to for a successful IT lead generation campaign.


I respond.

When someone sends me a personal message, on Twitter, e-mail, or Facebook, I make every effort to respond to them promptly if warranted. It’s amazing how many people appreciate a simple response. I know I do, so why wouldn’t my audience?

Mark Schaefer, over at {grow} responds to almost every single comment he gets on his blog, even the bad ones. That’s incredible.

I ask questions.

Whether it’s for advice on a new product I should try or help in deciding what book to read next, I ask questions that my audience can easily answer. I sometimes ask questions at the end of my blog posts to generate conversation with my readers. A while back,  I asked my audience to help me decide which book to read next. I got a ton of responses because the question was simple and interactive.

I welcome new Twitter followers personally.

I loathe automated DMs when I follow someone – Those, “Hey! Thanks for following me! Check out my website at www. . .!” That tells me you’re too busy to connect and engage.

Instead, I chose to welcome new followers by sharing them with my audience:





Sometimes they respond:

I thank people out loud.

When someone retweets or shares something of mine, I try and thank them publicly. Look at this exchange: (read from bottom to top): 










A simple and vocal thanks does more for me and the recipient than any other kind of gratitude.

Embracing your audience means making them an active member of your community.