Create A Good First Impression For Your Cloud Hosting Lead Generation

Create A Good First Impression For Your Cloud Hosting Lead Generation

It can be really tricky to be cloud hosting providers. Given the level of competition, plus the advertising noise made by others, it can be a dilemma for your business. Still, this is a task that you need to get over with well.

You need to create a good first impression with your prospects, since this will determine whether you get new B2B leads or not. This is the challenge of many cloud computing firms, who are all dependent on the success of their marketing campaigns through online means. Yes, it is good to promote your business online, for the sake of better information dissemination. But, sometimes, it can actually backfire on you.

To read more about this article just click here.

Should You Outsource Your IT Sales Leads Generation Campaign

Should You Outsource Your IT Sales Leads Generation Campaign

This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services. I mean, generating IT sales leads can be hard, and for those who are not familiar with IT lead generation, doing this on their own could be a real disaster in the making. But if you want to get more B2B leads coming in your business, you have to be ready to use every means possible to make it happen. And you can do that through outsourcing. Letting the experts do thing kind of work may be the best business investment that your VoIP company can ever make. But what are the benefits?

  1. You can focus better in other, more essential, tasks – outsourcing your marketing efforts can help free up your time to concentrate on what you do best. You might be an inventor, designer, developer, but definitely not a marketer. This handicap can be a real problem for your marketing campaign, since you lack the skills needed to attract the attention of customers. Letting others do the job for you would be a very smart B2B appointment setting move.
  2. You can reduce your overhead cost – in the financial point of view in your business, you need to reduce the overall cost of reaching lead generation prospects. If you think about it, getting an in-house team to do the job can become an extra burden to your operations budget. Ask yourself, if you create your own team, would they have the capability to get the work done? Can they still function well with their current equipment? If they needed more help, would buying the extra equipment or hiring more assistants be less expensive than seeking help from professional marketers? These are just some of the questions that you have to answer objectively.
  3. You now have a one-stop shop of sorts for your IT lead generation needs – the problem with, say, an in-house IT telemarketing is that you are stuck with finding the right employees, tools, and software to aid in your promotional efforts. It can be a frustrating experience, or probably a very costly affair. Unless you outsource to a professional marketing company, procuring all these things can be a real headache for you. You might as well let others take care of this problem for you, and pay a flat rate for it.
  4. You get an outsider’s perspective of your needs – it can be an unnerving experience to bring in outsiders for your company’s internal promotional efforts, but they may bring you fresh insights on how you should be doing your operations, and how you can make things better. It is all about getting a different perspective on things, and using the new facts to get your telemarketing campaign done right.

As you can see, outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this.

B2B Telemarketing Tips For Your Web Hosting Services

B2B Telemarketing Tips For Your Web Hosting Services

Among the most lucrative business enterprises that one can involve himself in, managing hosting services can be among the best choices. Still, competition in this field is intense. Either you succeed in generating B2B leads or not at all. As a businessman or sales manager, you want to be sure that everything you do, be it in planning your B2B telemarketing campaign or in the sales leads that you want to generate, lead towards your ultimate goal. This is a business necessity that you have to do right or not at all. So, how will you do that? How can you make your campaign succeed? Well, it will not hurt you to know a few things:

1. Add a human touch – keep in mind that, although you are in a web services business, you are ultimately in a ‘people’ business. As a marketer or business executive, you still have to talk to people not taking that into consideration, your marketing campaign would come out as extremely impersonal, unfeeling, and just the type that business prospects walk away from.

2. Be empathetic – empathy is the most important component of your marketing efforts. If you want to be effective in generating more sales leads, you have to make sure that the people you put in your B2B appointment setting campaign are capable of showing empathy, understanding the problems that people face, as well as consider the importance of their business to them. It is one great way to establish rapport, too.

3. Respond fast – in the event that a business prospect calls you back or sends you a message, you should respond in the soonest possible time. Every minute that is wasted not replying is a minute gained by your competition over you. Once you have gained contact with your prospects, be quick on the reply and interact with them appropriately.

4. Honesty is the best policy – this is, no doubt, the one rule that you should never disobey. You cannot believe just how difficult it could be to build your reputation, probably years, and how easy it is to wreak it, like overnight. If you want to make sure that your B2B lead generation campaign would remain believable, just be out with the truth with your business prospects. That would be a better tactic for you to employ.

5. Listen well – when your sales leads prospects talk, make sure you stop and listen. You see, the success of your marketing efforts depends on your ability to get the issues and problems your prospects face into your head, analyze it, and come up with solutions that they would want. You cannot do that if all you do is read out your calling script, spiel, or what-not’s.

As a marketer, these are tips that you should never take lightly. In the event that you, for some reason, would be unable to do your own B2B lead generation campaign for your web hosting services, then you should consider outsourcing this to a professional B2B telemarketing firm.

Seven Ways You Can Leave Better Voice Mails To IT Sales Leads

Seven Ways You Can Leave Better Voice Mails To IT Sales Leads

Yes, you might think that voicemail is pretty old-fashioned in a B2B lead generation campaign for the IT market. But you have to admit that, in the event that your sales leads prospects are not around, you really have to leave a voice message. Now, you know that successfully placing the right voice mail would elicit a positive reaction from your prospects. It is in how you should do it that really matters. Voice mails is pretty much an art that is slowly disappearing in today’s current business environment. So, here is the question: how can your voice mail compel B2B leads prospects to respond positively to you?

  1. State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. Most tend to speed up when they say their callback numbers, while there are those who seem to mince words when they say their names. Be clear and succinct in these parts. If ever, these might be what your prospects need to read your.
  2.  Leave a voicemail from your preferred callback number – in other words, you should use your office phone. Some marketers, for the sake of convenience in their work, call their prospect using personal phones, but make them call the office. Such complications are unnecessary.
  3. Have a reference point as well as specific intent – the thing about voicemails is that the ones where you and your IT appointment setting prospects have a common denominator are usually returned. Also, if you state your purpose clearly on why you are calling them, they are more willing to call you back.
  4. Be brief and plan well – the most effective voicemails are the ones that can tell you what they precisely need at the shortest possible time. This requires that you think critically about the composition of your message and how your prospects will hear it.
  5. Do not ask questions – the purpose of voicemails is to get your prospects to call you, not to leave questionnaires. If you want to learn more about your prospects, ask them directly when they call you back. Or, you can also call them again and ask those questions. Take your pick.
  6. Professionalism and enthusiasm – voicemails left by telemarketing representatives can be returned if the one leaving it state their purpose in a professional and enthusiastic manner. This can be felt by the other party, even if you do not see each other. Stay upbeat, and courteous, and you can be sure to get a response.
  7. Keep calling – when all else fails, a little persistence can go a long way. Try to call your prospects again when you still do not get a response from them. Who knows, maybe the second or third time calling is the charm. Just remember that you need to act as respectful as you can. You are asking for their business, not the other way around. You have to gain their favor at the start.

There are other things you can do, but the tips above will put you right on track with your B2B lead generation campaign.

How Can Web Security Firms Improve Sales Leads Production

How Can Web Security Firms Improve Sales Leads Production

Website security is pretty much an in-demand business in the IT and software industry. Considering the cost of protecting company’s computer and web systems from illegal access and usage, offering such a service to potential sales leads is good business. Still, the challenge here for web security firms is how to make their offer sell. Think about it this way: there are so many of you in the market right now, and the number of potential customers can be limited. This poses a challenge to your B2B lead generation efforts. You want to sell something, right? But you want to sell a lot. How will you be able to do that? Well, here are some suggestions that you can follow:

  1. Make a quick sale – the idea here is that you are offering a product or service for a limited time only. This creates a sense of urgency in the minds of your B2B leads prospects, an impression that is bolstered by your marketing efforts. The best example of this would be the infomercials you see on TV. Done properly, this can help them make money.
  2. Give exclusive offers – another way to make customers respond better to your B2B appointment setting calls is by giving them special offers or perks. This is especially useful for long-time customers, who now feel that they are valued by your company. You should also use this as a form of lead nurturing, essentially a way to maintain your connection with your customers.
  3. Get help from your distributors – one way to improve your sales is by getting your distributors in the act. There are a lot of them who are willing to ship items closer to the start of selling season or can sell items immediately after the lead qualification period. If you can choose your marketing partner well, you can make a sale much faster than you expect.
  4. Collaborate with other companies – especially those who share the same business with you, but are not competitors. A classic example would be the Windows software suite that was shipped inside IBM computers. This helped the fledgling company become a big name in the software industry. It also helped reduce the marketing cost that the Redmond, VA-based company would have incurred.
  5. Always aim to delight customers – this is such a simple aim, but this is also one that can assure you good sales. The aim of marketing is not just to sell an item. You are also aiming to please, delight, wow, excite, etc. the minds and interests of your B2B leads prospects. This is the one reason why products such as Windows, iPhone, Mars, Axe, etc. are so much in demand in the market today.
  6. Outsource the marketing campaign – if you cannot do it well, then let others do the hard work. Really, there are a lot of things that you can do to improve your business, aside from promoting or anything. Just concentrate on what you do best, and it will be fine.

Try following these tips, and your sales leads problems will be lesser, if not gone.