With the new year now upon us, it is high time that we begin our IT lead generation campaigns anew. There are a lot of opportunities to take, as well as tasks that we should not ignore. If you want to be successful in your lead generation campaign, then you need to have an effective marketing slogan. This can be especially useful in when the communication medium used is IT telemarketing. The main source of communication is on the phone, and the only way for get your prospect’s attention is by using the right marketing slogan or phrase. While it is easy to use any kind of marketing message for potential IT leads, you need to take note of some phrases that you might as well skip.
Phrases like ‘value added’.
You might wonder why you should avoid this phrase. After all, this is one of the most important clinchers for a successful appointment setting pitch, but because the very idea of value-added seems unable to hold weight, it would be better for you to choose other words. Think about it, when you tell prospects that you have already added value to your offer (at little or no extra cost), would it not imply that this is part of the package already? It is already part of the overall deal.
So if you really want to be successful in generating B2B leads, be upfront with the deal, including the add-ins and options, and let your prospects decide. That would be better.