Learning Styles That Help Appointment Setters Best

Learning Styles That Help Appointment Setters BestTraining is important; there is no doubt about that. Without proper training or orientation, a company employee may not be able to perform his duties well. Indeed, it may be possible that he causes more harm than good in a company’s marketing and appointment setting campaign. That is why a lot of time, money, and effort is invested by business owners and managers in the training of their personnel. This can be a very powerful factor in generating a lot of qualified B2B leads. But still, there is no assurance that sufficient training will produce good results. We also need to understand the learning styles of your employees. Know what works with them best will produce the best results. So, what are the different learning styles that different appointment setters assume?

Let us start with the ‘participating’ style of learning. This is someone who prefers to have a more active role in class, absorbing the lessons being taught by actually being there. They can be thoroughly specialized in a specific task, or be capable of handling the needs of different business functions. The main downside of this kind of learners is that when they miss the class, their learning rhythm gets all mixed-up and disturbed. They get a really hard time trying to catch up later when they attend the next class. Keep this problem in mind in case you identify some of your telemarketing trainees to be like that.

Another learning style to remember would be the ‘translating’ method. Here, your trainees attend your class, learn your lessons, and perform it when the situation demands it. These are usually efficient learners who can grasp your concept quickly and apply it in situations that you deem necessary. The only catch here is that these learners do not remember your lesson verbatim. They interpret it and ‘transform’ it into a form that they understand. If you are into variety in your appointment setting processes, then these kind of people are for you. If not, well, it would be wise to look for other options.

The last style deals with concept of ‘connecting’. They learn based on their understanding of previous lessons. Here, stock knowledge plays an important role in the learning process. This can make the job easier for the lecturer, since all they need to do is to fill in the blanks that are in the head of the learner. The downside of this is also obvious enough – stock knowledge. If they do not have a clear idea on what the lesson is all about, then your teaching process will have to be more informative (and intense) in order for the lesson to be learned.

So, do you now have a better grasp of how your trainees learn their lessons? If you can match them to the right learning style, their ability to generate sales leads more efficiently gets heightened. This will be a very good set-up for your business. All you have to do now is to identify who should be using what learning method.

How To Generate Qualified Leads With Limited Budget

How To Generate Qualified Leads With Limited budgetToday, there are a lot of businesses even those that belong in the small-scale industries that are taking their endeavors to the next highest level, by getting on the internet, make their own virtual store or website and get people to visit it and, hopefully, make a sales through the products and services they are offering.  However, just like when people do door-to-door selling or retail selling by having their own store somewhere around the city, they also need to generate qualified marketing leads or customer leads.  Without any leads, no matter how good the products or the services are, no matter how good the marketing plan is, everything will be in shambles if they don’t have their own well-defined lead generation campaign.  In the U.S. alone, many businesses have closed shops because they are not aware of how to generate and qualify leads.  Some may have the method like advertising, business alliances, referrals, networking, to name a few. But, they are doing it the wrong way.  Some may have even spent a lot of money but is now facing a blank wall.

One of the reasons why some people fail to do better in their business because they already ignore one of the simplest yet most important and most effective way to generate qualified leads and that’s through the use of the telephone which is better known nowadays as telemarketing. Through the use of the telephone, anybody who wants his business to be noticed by people can save lots of time and money. Instead of doing the traditional drive-and-leg approach, they can just sit inside the comforts of their own offices, call somebody up and try his very best to get the recipient’s attention.  This is much better than going around, step inside an office, introducing themselves and not knowing if they are talking with the right person or not.

An effective lead generation campaign can instantly know if they are talking to the right decision maker.  They know that there is a difference between introducing a product or service and introducing a solution.  Before he can present the solution, he has the ability to unearth the needs of a potential customer, get him to agree for an appointment, meet face to face and at the end of the day, make a good deal.

Today, to generate qualified leads with a minimum budget, any businessman should not ignore the importance of the telephone.  It saves time and money and it can cover a wider field and can gather more leads and get more sales.

Why Apple Sells: An IT Lead Generation Lesson

 Why Apple Sells: An IT Lead Generation Lesson

If there is any company that can claim to have hordes of customers camping out for days in front of their stores, trying to be the first buyers of a product, or of a totally fanatical customer base, or of their ability to sell itself through creative story-telling, then it has to be Apple. This almost mythical reputation of the tech giant is something all IT lead generation planners dream to achieve, since this will almost guarantee their IT telemarketing team more qualified sales leads. So how do they do that? What is the secret to this amazing marketing savviness of this consumer electronics company?

Perhaps it lies with its ability to tell a good story. There are a number of factors that attract the attention of business prospects, but in almost all cases, it was the story-telling that made all the difference. Also, the retail stores of Apple are designed to emphasize the message of their business. Their sales representatives are trained to fully engage the interest of their customers. This is a good lesson for your IT appointment setting representatives. Since they are the first line of contact for potential B2B leads, they need to represent your company well, from taglines to the level of customer service provided.

Sure, Apple has its ups and downs (Apple Lisa, iPhone antenna issue, iPhone maps, etc.), but these has not detracted from the image Apple has created for its brand. Truly, this should be an achievement all IT companies should aim for in their IT lead generation campaigns.

Wrong Choices? Bad For IT Lead Generation

Wrong Choices? Bad For IT Lead GenerationWe all make wrong choices. That is the fact of life. It is our job also to minimize these mistakes. But if we put them in perspective of business, you should do your best not to make one. Especially in IT lead generation. As we have seen these days, the IT business is a very competitive world. One wrong move and you will be brought down. You should avoid that. But how will you do that? Well, you need to know just where you might make a mistake. Knowing is the first step. The solution is then up to you.

  1. Appointment setting prospects – remember that appointment setters need to know their targets. Failing to provide them with a clear list of prospects, or letting them do things on their own, is not only a bad decision, it will also ruin your pockets.
  2. Sales leads chased – when you work on IT leads, you need to decide fast whether these leads will turn into a sale or not. It will not make any sense to chase after dead business leads.
  3. Marketing tool used – there are many communication vehicles you can employ, like email and telemarketing. The difference here is knowing which will work well with your business.
  4. Outsourced work – there are times when you have to outsource, but you have to choose your people. Make the wrong choice, and they will leave you grasping on thin air.

These are the main things you should be aware of, so that your IT lead generation campaign will be more successful.

Speeding Up Your IT Lead Generation In Three Steps

When conducting an IT lead generation campaign, one of the biggest challenges faced by appointment setting specialists is in speeding up the decision making process. In the information technology industry, every second that passes counts. For those in need of more IT leads for their business, they will need speed up the process of generating them. Only then will IT entrepreneurs be able to beat their competition. But where should they start? The answer lies in the lead generation process itself.

To begin with, you must prepare a great deal. You cannot perform a social media or telemarketing campaign, meet with prospects, or negotiate business with them if you do not have sufficient knowledge about the prospects in question. It will be embarrassing if you come in and just try to work your way around the discussions.

Second, make sure to follow your sales leads process. In this way, you stay on track of what you are doing, minimizing your side discussions, as well as focusing more on getting the prospect to sign up to your business. This will not only speed up the lead generation process, it will also help you reduce operating expenses.

Lastly, regroup and slow down your selling process. Your aim here is now is to compel customers to buy. So slow down your selling, focus more on the buying. Take a step back and review your work in case you skipped some steps.

“Speed is an important factor for generating IT leads. If you slow down, you will end up getting left behind in the race.”