In case your web hosting business is not turning well, you are not actually alone. There are so many of you that are constantly in need of new markets. That is why you conduct an IT appointment setting campaign to address such concerns. That includes talking to a CEO, especially one involved in the cloud computing industry. Getting them will mean a big deal for your company. But there is one problem: what should you say? As long as you do not commit these deadly IT telemarketing sins, then you will be fine.
- Lying your way – sure, you might be able to get to the CEO faster, but will it get you good IT leads? That is very unlikely. The least that can happen is them saying ‘No’ to you.
- Dilly-dallying – one way to really earn their ire is wasting their time. As business executives, they have other more important things to do. Beating around the bush will only drive them away.
- Information overload – CEOs are people, too, and not all of them can understand that complex graph or presentation. At worst, they will have no idea what you are trying to say.
- Show them your greed – in your IT appointment setting meeting, you r focus should be helping them improve, not getting their money. That will send a message that you do not care for them.
See? These are the biggest mistakes that an IT telemarketing representative can make in their campaign. Steer clear from these, and you will better succeed.