Conducting an IT telemarketing campaign is one challenge faced by a lot of IT companies. It cannot be helped, since this is a rather old-fashioned method of marketing. But this is a necessity. This is a very important vehicle in IT appointment setting and lead generation work. Looking for appointment setting services specialized in IT is certainly an investment that you should make, considering the level of competition that you will commonly face. You also need to be aware on how to best interact with prospects to maximize the chance of earning IT leads. That means asking the right kinds of questions. Now what are these, and which one comes first?
- Open questions – you should begin with questions that will compel prospects to talk. Focus on their concerns, their needed solutions, as well as their problems in finding a solution.
- Probing questions – after hearing everything you need to hear, ask questions that will get deeper into the problem. You might find out something that can help position your offer better and help you gain the IT leads that you need.
- Closed questions – asking questions that either needs a ‘yes’ or ‘no’ answer will help verify whether you really got what the prospects meant or not. This can make all the difference in your IT appointment setting process.
Take note of these steps when asking questions. These are very important since it can affect your ability to generate the IT leads that you need. Still, knowing what to do and when to do it will be a great help for your IT appointment setting and lead generation business.